Privacy Policy
Last Updated: January 2026
icanequal.org ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or enquiries.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking: Cookies, web beacons, and similar technologies to track your behaviour on our site.
- Usage Data: Pages visited, time spent on pages, referral sources, and interactions with content.
How We Use Information
We use collected information for the following purposes:
- Providing and improving our services and website functionality.
- Analytics and understanding user behaviour patterns.
- Affiliate tracking and commission purposes.
- Personalising content and recommendations.
- Communicating with you regarding updates or promotions (with your consent).
- Complying with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality.
- Analytics Cookies: Track user behaviour for site improvement.
- Affiliate Cookies: Monitor referrals and commissions from partner casinos.
- Marketing Cookies: Enable targeted advertising (where consent is given).
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for their privacy practices, data handling, or content. We strongly encourage you to review the privacy policies of any linked websites before providing personal information. Non-Gamstop casinos may operate under different regulatory frameworks, and your use of these sites is at your own discretion.
Your Rights
Under UK and EU data protection laws (including GDPR), you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data (right to be forgotten).
- Object to processing of your data.
- Request restriction of processing.
- Data portability (receive your data in a structured format).
- Withdraw consent at any time.
If you believe we have mishandled your data, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Typically, we retain:
- Contact information: Until you request deletion or unsubscribe.
- Analytics and usage data: Up to 24 months.
- Affiliate tracking data: As required for commission settlement and compliance.
- Legal/compliance records: Up to 7 years as required by UK regulations.
Contact Us
If you have questions, concerns, or wish to exercise your rights regarding your personal data, please contact us:
Email: [email protected]
Website: icanequal.org
We will respond to your enquiry within 30 days of receipt.
This Privacy Policy is subject to change at any time. We will notify you of material changes by updating this page and changing the "Last Updated" date above.